CLIENT
Zikry Pharmacies
INDUSTRY
Pharmaceutical & Medical
SERVICES
Rebranding
Brand Strategy
Brand Identity Design
Visual Communications
Social Media Marketing
Website Design & Development

COUNTRY
Egypt
YEAR
2018

A Well-known Chain Of Pharmacies.

The Zikry name was established in 1948 by Dr. Sabry Zikry, the director of the EPS (Egyptian Pharmacists’ Syndicate) at the time. In 1989 the Zikry brand was resurrected at the hands of Hatem Zikry, Dr. Sabry Zikry’s son, and has since grown into the well-known and deeply respected chain of pharmacies found all over Cairo.

Zikry Logo Sketch
Zikry Logo Sketch

Taking Zikry Pharmacies into the Limelite.

Limelite was entrusted with the honorable task of rebranding Zikry, and so we did. After heavy market research, we developed Zikry’s new brand identity, which was packaged with plenty of hard work to convey the change both inside and out.

Zikry Logo Sketches

Rebranding after years of operation is quiet the hurdle. That’s why we also developed an entire migration plan to ensure that the change goes smoothly without any misconceptions or confusion.

Zikry Old Logo Zikry New Logo
Zikry Logo Limelite

Purple

An intriguing spiritual color that is commonly associated with royalty and wealth. The color also represents wisdom and higher insight.

Zikry Logo Limelite

Light Blue

Blue is also a spiritual color; it is the color of the sky and the sea. It is linked with calmness and serenity. It is a relaxing color for the mind and the body.

The Mortar & Pestle

The mortar and pestle are commonly used symbols in the pharmaceutical sector. They have been used in different aspects of food and medicinal preparations for thousands of years. An Egyptian medical document, called the “Papyrus Ebers” contained the first documented record of the mortar and pestle from 1550 BC. We merged an abstract mortar and pestle with the letter “Z” from the pharmacy’s name and came up with this end result.

Zikry Icon Limelite
Zikry Motorcycle Limelite
Zikry Uniform Limelite
Zikry Van Limelite
Zikry Flyer
Zikry Street Ad

Social Media Visuals

Website Design & Development

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