- Alaa Abdelaziz
- Amr Shalaby
- Visual Identity Design
The pioneers behind Shocks Burgers had a vision to establish the first genuine burger truck in Egypt. Limelite played a key role in bringing this vision to fruition, taking the first step in setting the brand identity for the new venture.
We collaborated with Shocks Burgers to develop a unique brand identity, which included creating the concept, logo, pattern, and their now famous hashtag slogan, “#GetShocked”. These brand elements were utilized across all of Shocks Burger’s communications and also featured prominently in the design of their burger truck. The logo was designed to represent both a burger and an airstream truck, with the use of a vibrant yellow color giving off an attractive, modern, and authentic vibe.
The resulting brand identity successfully captured the essence of Shocks Burgers’ vision and values, allowing them to establish a strong foothold in the competitive food truck industry in Egypt. The distinctive logo and slogan helped them to stand out from their competitors and garnered significant attention from customers. Today, Shocks Burgers is a popular destination for burger lovers in Egypt, with a brand identity that has become synonymous with quality, authenticity, and innovation in the food truck industry.