CLIENT

Dear Baby

INDUSTRY

Skin & Bodycare

COUNTRY

Egypt

YEAR

2018

SERVICES

Brand Naming
Visual Identity Design
Packaging Design

COLLABORATORS

Alhassan Fahmy
Sara Samir
Alaa Abdel-Aziz

Dear Baby…

Dear Baby offers body care products and advice for mothers. The brand’s main priority is safety while bringing fun to daily activities related to hygiene, replacing tears with laughter and joy.

Dear Baby Inspiration

Purple

Purple has long been associated with royalty, and that still holds true today. Pastel purples, like lavenders and lilacs, have a serene nature.

Green

Calming, Refreshing, Nurturing – Green is the best color to use in a learning environment. It is calming and makes positive associations with nature.

Babies’ Line

Soothing Astronomy

The illustrations are meant to convey the feeling of safety and tenderness. The use of pastel colors is meant to give a calmer feel rather than the energetic nature of the original colors.

Kids’ Line

Animal Illustrations

Kids at this age tend to become more conscious of their surroundings and identify with animals’ friendly nature. Thus, they would be more welcoming of animal illustrations.