Dear Baby offers body care products and advice for mothers. The brand’s main priority is safety while bringing fun to daily activities related to hygiene, replacing tears with laughter and joy.
Purple has long been associated with royalty, and that still holds true today. Pastel purples, like lavenders and lilacs, have a serene nature.
Calming, Refreshing, Nurturing – Green is the best color to use in a learning environment. It is calming and makes positive associations with nature.
The illustrations are meant to convey the feeling of safety and tenderness. The use of pastel colors is meant to give a calmer feel rather than the energetic nature of the original colors.
Kids at this age tend to become more conscious of their surroundings and identify with animals’ friendly nature. Thus, they would be more welcoming of animal illustrations.