CLIENT

The Egyptian European Co.

INDUSTRY

FMCG

COUNTRY

Egypt

YEAR

2017

SERVICES

Packaging Design

COLLABORATORS

Amr Shalaby
Alaa Abdel-Aziz
Sara Samir
Yasmine Medhat

Chefy Mix is the main brand of EGEU Foods. The brand is considered one of the top runners in the Egyptian market. Chefy Mix provides full range of food solutions from bouillons to soups, stocks, sauces, marinades and rice mix. Limelite had the privelege to collaborate with Chefy Mix in redesigning the can packaging to a more innovative and strategic design.

Problem:

We were presented with a packaging design issue when Chefy Mix approached us for collaboration. The old packaging didn’t properly highlight the logo, the packaging itself wasn’t attractive and the products looked visually similar.

Solution:

We used our problem-solving skills in color coding the products so that they are easier to identify by the consumer. We completely redesigned the packaging, while focusing our strategy on shedding the light on the logo and coming up with captivating designs.

Marinades

Rice Mixes

Soups

Sauces